Core Values

Appreciation

Each member is important. We value members’ time, commitment, and contributions – whether large or small – for the benefit of all.

Collaboration

We work with one another for the betterment of the automotive industry, recognizing that our
collective ideas and experiences are stronger than any one individual’s.

Commitment

We believe in our mission. We stand with and support the industry and our members by providing
resources to help them achieve their goals and long-term sustainability.

Connection

We come together around a common purpose while welcoming and accepting different viewpoints.
We value everyone for who they are and what they bring to the organization.

Focus

We prioritize our work. We do not allow daily distractions and short-term challenges to take our vision
away from our objectives and long-term goals.

Integrity

We do the right thing for the right reason. We are respectful, honest and transparent and can be counted on
to do what we say we are going to do.

Professionalism

We strive for excellence in all that we do. We apply best practices, meet high standards and take
pride in our work.