Core Values


Each member is important. We value members’ time, commitment, and contributions – whether large or small – for the benefit of all.


We work with one another for the betterment of the automotive industry, recognizing that our
collective ideas and experiences are stronger than any one individual’s.


We believe in our mission. We stand with and support the industry and our members by providing
resources to help them achieve their goals and long-term sustainability.


We come together around a common purpose while welcoming and accepting different viewpoints.
We value everyone for who they are and what they bring to the organization.


We prioritize our work. We do not allow daily distractions and short-term challenges to take our vision
away from our objectives and long-term goals.


We do the right thing for the right reason. We are respectful, honest and transparent and can be counted on
to do what we say we are going to do.


We strive for excellence in all that we do. We apply best practices, meet high standards and take
pride in our work.