"We’ve been a part of the radio program since 2009. Every year customers, friends and neighbors say they’ve heard our name on the radio. We do other forms of marketing, so this helps reinforce those. For a small monthly expense, we can be part of a professional and turnkey campaign… something our shop could never do on its own." - Tom Gleason, Pro-Tech Automotive & Truck, Corcoran.
"Our shop joined the program last year. Right away we had people commenting that they had heard our name and location. We’ve had very few other marketing efforts that had that immediate response. We added the Pandora Radio option and even more customers, friends and neighbors responded." - Tom Archambault, St. Anthony Mobil, Minneapolis.
The "Get to Know Your Neighborhood Auto Repair Pro™" marketing campaign promotes the benefits of doing business with independently-owned repair shops. The campaign message focuses on the two primary benefits of the independent automotive service shop - capabilities and relationships. The Alliance wants people to know independent shops can perform just about any repair or service a dealer can, while creating trusted customer relationships and enduring ties to their community.
If you’re an independently-owned auto service shop and would like information about participating in this campaign, contact Judell Anderson at 612-623-1110.